Daniel Wood
Two decades making ideas travel between brands, screens and culture. Along the way, the work has driven results and won awards in branding and advertising.
Based in Rio de Janeiro. Between Rio and São Paulo, working anywhere.
Brands I've worked with
Some cases that made my career
Awards
Professional experience
“Working alongside Daniel has been one of those rare creative partnerships where ideas move faster and go further because the thinking is so sharply in sync. Daniel has a remarkable command of language. Not just as a copywriter, but as someone deeply attuned to meaning and culture.”
Executive Creative & Design Director, co-founder, Flesh and Bone
“He is one of those rare people who can combine strategic thinking, creative direction, and execution from start to finish. I consider Daniel's work fundamental for the impeccable and successful launch of Fertilid.”
Product Marketing, Google
“He delivers not only what is needed, but always something beyond: a senior look, sometimes more strategic, sometimes bringing references from different fields of art.”
Strategy Director, GUT São Paulo
“Daniel has a talent for creating an environment that encourages collaboration, innovation, and individual growth. A well-rounded creative with a keen eye for new trends.”
Associate Director of Experience Design
To whoever is reading
I started in 2002 as a creative in Rio, when digital still had no grammar. Since then I have planned, designed, written and directed, usually in that order, often all at once.
A decade as a creative in full-service and digital agencies. Four years shaping strategy for Unilever, Diageo, Havaianas and Volkswagen at Inkuba. Seven and a half running Casa Dobra, a studio where every project was a choice. Creative direction for PR at Golin Ketchum, marketing at a startup in the Amazon, and today senior copywriter at Globo, copy lead at Descomplica and co-founder of Flesh and Bone, the studio I run with Victor Sahate.
Cinema taught me framing, technology keeps moving the frame, and cultural movements show me where people are already looking. AI sits in my toolkit; the authorship stays human.
If your next project needs a holistic view, strategic and creative, with craft in the execution, let's talk :)
Ideas that move business and stay in culture.